Explainer videos are often underrated in the marketing realm. Their value to a brand and product goes beyond mere metrics. Why? There is only one reason: Videos are the most loved form of media consumption.
Consider this: whether it’s a lecture on quantum mechanics, a how-to guide for repairing your laptop, or a DIY tutorial on building a table lamp, 99% of us prefer videos 90% of the time over blogs or infographics. Do you know why?
It’s because visuals simplify concepts in an easy-to-understand way. The power of visuals is truly ‘beyond words.’ When complex ideas are presented through visual storytelling, they become much easier to grasp.
This is especially crucial in a time when attention spans are shorter than a finger snap.
As the name suggests, explainer videos specifically serve this purpose. A well-crafted explainer video script conveys concepts in the simplest manner, ensuring that the audience gains a clear understanding of the product.
This is why SaaS companies love explainer videos. When they go too technical and complex, they turn to professional script writers to turn their software into a story.
Look at TikTok, Instagram Reels, and YouTube Shorts. These platforms are among the most consumed media on the internet because they tell a story in 30 seconds or less. They entertain, educate, and enlighten viewers.
So, the next time you have something complex to explain, think of explainer videos.
