“People forget facts, but they remember stories.” – Joseph Campbell
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Stories have been a part of human life since the very beginning. In fact, stories began right when humans started thinking.
What makes stories so powerful is how they effectively carry ideas. Whether it’s a complex quantum theory or a really tough coding language, when these concepts are told through stories, they’re much easier to understand.
Stories can even bend facts. Not in a misleading way even though there is that, but in a way that fits what we need to convey. The story decides which side of the fact is highlighted.
This flexibility, along with the emotional connection stories create, makes them powerful tools for branding.
The secret to a great brand is telling great stories. Big brands like Apple, Nike, and Coca-Cola stick in our minds because of the stories they tell.
So, to create a good brand, we need good stories. And for a great brand, we need a great story.
