The Truth About the “Good – Fast – Cheap” Triangle in Video Marketing

You’ve probably heard the saying, “You can have something good, fast, or cheap—pick two.” It’s like the unicorn of project management—sounds magical, but doesn’t exist. Especially in video marketing. Let’s break down why this is one of the few clichés that’s actually true.

GOOD and CHEAP? Don’t Hold Your Breath

Who doesn’t love a great deal? However, here’s the catch: if you’re opting for something good and inexpensive, it won’t be swift. High-quality work requires time. Imagine asking a chef to prepare a gourmet meal for the price of a burger. You might receive your meal, but it will take a while, and likely involve some inventive cost-cutting.

The same applies to explainer videos. When a service provider aims to deliver superior content at a low cost, they invest a lot of time into ensuring everything is perfect. This results in slower turnaround times. Yes, you’re saving money, but you’ll need to exercise some serious patience. Patience is a virtue, isn’t it?”

GOOD and FAST? Get Ready to Pay Up

Need something done yesterday? If you desire top-notch explainer videos, delivered at a rapid pace, be prepared to make a significant investment. This combination is akin to a luxury box experience—it’s pricey, but you’re granted premium service. It’s all about resource allocation—skilled professionals working overtime, cutting-edge technology, perhaps even a ‘magic wand’ (though, we admit, that’s a bit of an exaggeration).

 In the realm of video marketing, this equates to paying a premium for swift, superior results. This is a wise choice if you’re working under a tight deadline and can’t afford delays. However, be cautioned: this may result in an  impressive video, matched only by an equally impressive invoice.

CHEAP and FAST? Good Luck With That

We all love a bargain and we all love things done quickly. However, there’s a heads-up—if your explainer videos are both inexpensive and hastily produced, don’t anticipate high quality. It’s akin to expecting a gourmet meal from a fast-food joint. Hint: it’s unlikely. 

Hasty work often results in oversights, subpar visuals, and a final product that might be cringe-worthy. In video marketing, this can harm your brand more than it aids. You might save time and money initially, but you could end up spending more later to rectify the issues. Or, even worse, your video might fail to impress, similar to a dad joke at a teenager’s birthday party.

The Bottom Line: Priorities, People!

So, what’s the takeaway? In video marketing, having it all is a rarity, much like encountering a unicorn. You must determine your project’s top priority. Is it quality, speed, or cost? Choose judiciously, young apprentice. 

The “Good – Fast – Cheap” triangle isn’t just a catchphrase—it’s a dose of reality. Therefore, when you’re planning a project, be it explainer videos or any other aspect of your marketing strategy, be crystal clear about your priorities. Your peace of mind will appreciate it. 

Remember, you can have two out of three, but having all three is a challenge, unless you possess a time-travel device. In that case, let’s have a conversation—we have much to discuss.

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